What The Family ~ In Development
What The Family is a heartfelt dramatic comedy about Erin O’Malley-Matsumoto, a driven 48-year-old entrepreneur chasing her next big idea while navigating marriage, motherhood, and the emotional weight of caring for two parents battling Alzheimer’s. As her family is forced to slow down while Erin pushes forward, they confront grief, ambition, humor, and love — discovering that reinvention isn’t just personal, it’s familial. It’s a story about how families survive change by growing together.
What The Family isn’t about having it all — it’s about holding it together.Written by Tracey Wheeler Noonan and Juston McKinney


Our Projects
Going Home: Galway ~ In Development
Going Home: Galway follows host Tracey Wheeler Noonan as she partners with genealogists Noel and Peadar to help people trace their Irish ancestry through DNA and archival discovery, culminating in deeply personal journeys through the breathtaking landscapes of County Galway — where heritage becomes identity and history becomes home.


Past, Present & Paris ~ In Development
Past, Present & Paris is a coming-of-age dramedy — just later in life.
At sixty, after the unraveling of a long marriage and the quiet collapse of the life she believed was settled, a successful, self-made woman finds herself emotionally untethered for the first time. Professionally accomplished and publicly admired, she arrives in Paris expecting answers — and instead discovers questions she’s never allowed herself to ask.
Set against the richly textured backdrop of Paris, the series moves fluidly between past memories, present realities, and the awkward, often funny moments of reinvention that come with starting over when no one expects you to. Cultural missteps, unexpected connections, and private reckonings collide as she revisits who she’s been — wife, mother, entrepreneur, caretaker — and begins to explore who she might still become.
Balancing humor with heartbreak, Past, Present & Paris captures the universal absurdity of personal growth at any age: the mispronounced French phrases, the emotional breakthroughs that happen in cafés and bathrooms, the moments of courage that feel just as terrifying at sixty as they did at sixteen.
This is not a story about escape or regret. It’s about becoming — for the first time, on your own terms.
Past, Present & Paris reframes coming-of-age as a lifelong process, proving that self-discovery doesn’t have an expiration date — and that sometimes the bravest thing you can do is allow yourself to grow up again.


The Reinvention Project Written by Tracey Wheeler Noonan
The Reinvention Project is a powerful, intimate docu-series that proves it’s never too late — and never wrong — to begin again.
Each season follows four women over 50 whose lives have been completely and unexpectedly upended. Divorce. Financial collapse. Illness. Loss. Caregiving. Identity-shattering change. These women didn’t plan for this chapter — but they are brave enoughough to face it. At a moment when many feel invisible, overwhelmed, or unsure how to move forward, they are given something rare: time, support, and permission to rebuild.
Leading them through this deeply personal journey are Tracey Wheeler Noonan and Susan Sly, two women who know reinvention not as theory, but as lived experience. Tracey — a former Shark Tank entrepreneur who built and sold a multimillion-dollar company — was forced at 60 to publicly reinvent herself again after an unexpected separation, divorce, and the loss of a long-held identity. Susan Sly’s path is equally raw and real: surviving divorce, homelessness, profound loss, and a life-altering diagnosis of Multiple Sclerosis. Together, they don’t offer quick fixes — they offer truth, empathy, and hard-earned wisdom.
Each woman is supported by a compassionate team of mentors specializing in financial empowerment, personal growth, menopause and women’s health, boundary-setting, mindfulness, and purpose-driven living. There are no competitions. No eliminations. No casting anyone off the show. This is not about winning — it’s about healing, clarity, and real transformation.
The process is honest and sometimes uncomfortable. There are setbacks alongside breakthroughs, tears alongside laughter. Progress doesn’t happen on a timeline — it happens when each woman is ready.
The Reinvention Project isn’t about “fixing” women. It’s about honoring who they already are — and helping them step into what’s next.
Because life didn’t break you.
It defined you.




My Husband's Wife
Written by Tracey Wheeler Noonan
My Husband’s Wife is an emotionally charged drama about one of our most universal fears: discovering that the person you love is not who you believed them to be.
Set between the old-world intimacy of Boston’s North End and the sun-drenched beauty of Sorrento on Italy’s Amalfi Coast, the story contrasts tradition, family, and inherited silence with breathtaking Mediterranean openness—where limoncello lemon groves overlook a marriage quietly unraveling.
Evergreen, intimate, and deeply relatable, the film explores betrayal, identity, and truth through restrained, emotionally charged moments. It is visually elegant and emotionally raw—a reminder that even in the most beautiful places in the world, the most devastating secrets can still hide in plain sight.


