Tracey Wheeler Noonan is a nationally recognized keynote speaker, serial entrepreneur, Shark Tank success story, published author, and television writer known for her raw honesty, humor, and hard-earned perspective on resilience, reinvention, and entrepreneurship.

A self-made Bostonian with no MBA and no roadmap, Tracey built Wicked Good Cupcakes from her home kitchen into a nationally recognized brand, ultimately achieving a multimillion-dollar exit. Since then, she has reinvented herself multiple times as an author, mentor, television creator, and sought-after speaker, sharing the lessons learned through business success, public failure, personal setbacks, and unexpected new beginnings.

Tracey's keynotes blend storytelling, practical insight, and a healthy dose of Boston grit. Whether she's speaking about entrepreneurship, leadership, overcoming adversity, personal reinvention, or building a life after the life you thought you were going to have, audiences leave feeling inspired, empowered, and ready to take action.

Known for her straight talk, self-deprecating humor, and ability to connect with audiences on a deeply human level, Tracey reminds people that reinvention isn't reserved for the lucky few—it's available to anyone willing to take the next step forward.

Today, Tracey continues to develop television projects through Wicked Good Entertainment while speaking to organizations, conferences, women's groups, and business leaders across the country. She still runs on chaos, determination, and a Dunkin' Extra Extra—hot, never iced.

Keynote Speaking

To book Tracey please email:

doug@wickedgoodentertainmentllc.com